Google Ads and Analytics

Why is online search and display advertising so important for my business?

Thousands of potential customers are searching for local products and services every minute. Optimized online campaigns give you the opportunity to reach your audience with the right message at the right time to engage your potential customers in their moment of need.

How does Adcoast make online ads that work for my unique business?

Understanding our advertising partners' businesses is an important part of our service. We begin the business-to-business relationship with a client discovery questionnaire which provides our teams with the information they need to set up campaigns for online advertising success.

How much does online search and display advertising cost?

As an advertiser and an Adcoast partner, you have complete control over your ad budget. There's no minimum.

What advertising platforms are analyzed in Analytics reports?

Google and Facebook are the most widely used advertising platforms. Included in Adcoast's analytics reports, you get access to reporting from:

• Google Search Ads
• Google Display Ads
• YouTube Ads
• Google Shopping Ads
• Gmail Ads
• Facebook Ads
• Instagram Ads
• Messenger Ads
• Audience Network Ads

How are advanced analytics different from the free product?

The added benefits to an advanced analytics subscription are to unlock the full campaign data table, utilize real-time campaign comparisons, and customize the report date ranges.

What targeting options are available through display advertising?

Targeting options include:

• Geo-targeting - Targeting a specific city, zip codes or radius)
• Geo-fence Targeting - Retarget customers who visit or commute through any business’s location.
• Competitor Targeting - Can be used to target your competitors.
• Category Contextual - Targeting on sites with content relevant to your industry
• Keyword-level Contextual - Targeting content with terms relevant to your industry
• Keyword Search Retargeting - Targeting terms relevant to your industry.
• Site Retargeting - Targeting users who have previously visited your website as they surf the web. This is an addon to another strategy.
• Behavior/Demographic Targeting - Targeting users based on demographics or interests
• Event Targeting - Target visitors of an event with your message up to 30 days after the event. Recommended as an addon with Keyword Search retargeting so we can also target people searching for the event you are interested in

What technology does Adcoast use when crafting digital ads?

Adcoast takes advantage of the following technologies: geo-fencing, geo-conversion zones, IDFA (unique device IDs), in-app display advertising networks, programmatic bidding, landing page analytics, conversion-optimized landing pages, tracking pixels, and dashboard Key Performance Indicator (KPI) reporting.

Where will online display ads appear?

Display ads appear as banner and sidebar ads on websites and in mobile apps relevant to the browsing audience.

How do search ads show up in relevant searches?

Search ads will only show up when relevant keywords are searched in Google’s search engine. This is accomplished through understanding your market, knowing your advertising goals and careful campaign setup, monitoring and optimization.

What keywords are selected for the campaign?

When ordering this service, you’ll have the opportunity to specify the goal of the campaign and who we should target. We also ask for the top 10 keywords that may be related to your business. Our team of Google certified strategists will use this information to develop a successful campaign.

Where will online search ads appear?

Search ads will be advertised on the top of Google’s search results page thanks to Google Ads.